About us

Mr. Arun Khurana is the Director of “Degree 360 Solutions Private Limited”, “DigiVaarta India Pvt. Ltd.” and “Degree 360 Software Private Limited”. He is an expert in the field of skilled marketing and brand communication.

Mr. Khurana has more than 20+ years of industry experience in advertising, event management, electronic media, digital media and public relations (PR). His professional expertise is also remarkable in business planning; Profit and Loss (P&L) management; and business mapping and strategy. His inputs have been worth mentioning as far as preparation of marketing plans, budgeting, revenue generation, media buying, media engagements, crisis management and media tie-ups, are concerned.

In the field of strategic planning and business operations, Mr. Khurana has been leading a position of strategic business vertical (SBV) head and has been responsible for the overall growth of his organizations; developing new business models and delivery concepts; designing SBV goals and ensuring delivery; managing the working capital of the profit center and maximizing profitability; communicating, liaising and negotiating with internal and external audiences; and facilitating the development of profitable business and sustainable relationships. In addition, he has made it a point to ensure optimum utilization of resources and undertake continuous improvement measures; and to manage the organization and relevant teams such as marketing and sales, HR, administration and finance.

In the area of sales and marketing, Mr. Khurana has shown noticeable expertise to engage in feasibility analysis of new/existing services; in translating such understanding into portfolio expansion/ deletions; to arrive effectively at the revenue areas; to create an annual sales plan in tandem with leadership team; to ensure that the commercial aspects of all projects are drawn up in line with acceptable principles and in accordance with the annual business plan; and to review the projected P&L for all key projects.

As far as the issue of client relationship management is concerned, Mr. Khurana has accomplished related tasks very effectively till date, such as, to regularly meet all clients, develop relationships within client organization and maintain client focus; to ensure the delivery and the post-delivery services upto the client’s expectations; to mitigate operational bottlenecks with key clients and facilitate anxiety free delivery; and to undertake the supervision of revenue generation activities with the support of sales team and channel partners.

Mr. Khurana’s achievements also include feats like, managing entire north/east/ west India markets single handedly; starting operation from single centre in Delhi and expanding business to more than 10 cities of the country and establishing networks in the entire country in 9 years’ time; developing more than 250 clients single handedly; associating with all media houses across the country; and taking the companies’ turnover from zero to more than 30crores per annum.

Mr. Khurana, is also a renowned social scientist and activist, has been working as the Founder/Director of Social Responsibility Council since its inception. His educational qualifications include a post-graduation degree in “Political Science”, and double diplomas in “Mass Communication”, and “Software Technology and Systems Management”. Currently, he is also pursuing his doctoral degree on the theme of political impacts of government advertisements, in the subject area of mass communication, journalism and media management.

He has many books and articles to his credit. At the same time. Mr. Khurana is highly motivational person and possesses most of the leadership qualities required for managing organization like SRC.